E-Bikes & Bikes Customised to You
Hey everyone, I'm Dustin. I have nearly 20 years of experience in the bike and e-bike industry. And today, I'm going to answer the question, "What's the price of an e-bike?" Stick around.
All right. So today, we're going to discuss the question, "What's the price of an e-bike?" But before I get into it, hit the subscribe button below. Stay in touch with us here at SixThreeZero, and be the first to know about all the new content, giveaways we do, and of course, our new product releases.
All right, you're shopping for an e-bike and you're wondering about the price, what kind of price should you pay? It's a very confusing question because there are a lot of different prices of electric bikes in the market. So let's get into it and discuss it. Also, before I get into it, find these two bikes linked below in the description. If you like them, check them out on sixthreezero.com. You'll find the links in the description for those. All right. And this is our EVRYjourney 500-watt e-bike.
All right. The price of an electric bike can vary vastly, from $400 on walmart.com and Amazon, all the way up to $10,000, $12,000. A lot of factors play into the pricing of an e-bike, as it does into a lot of consumer products. The cost of a product isn't just about the componentry, it's about many other things, like the support that a brand offers you, and the warranty a brand offers. Return windows factor in, because all of these optional services and add-ons that a brand would offer you, add costs. So if a company has a more liberal return policy, they're most likely taking more returns, which means another reduction to the profit that that company was making, a lot of times, that's just going to show up in an increased price. So it really depends on what is most important to you as a consumer.
Now, if you're shopping for an e-bike and you see e-bikes in the $400 to $700 range... By the way, I'm just going to make blanket statements. There are always going to be anomalies in these situations, so I can't speak to every brand in the market, I am just going to speak to generalizations of what I feel is true for these different segments that I'm about to talk to. So if you're looking for an electric bike in the $400 to $700 range, the assumptions I would make is, they're going to have a company that's not going to offer great support, there's not going to be a large customer service team backing them up. They're not going to be great on warranty parts, they're not going to have a very liberal return window, and generally speaking, you're going to be on your own.
If that product works and you don't have issues, it'll be a gem. If you do have issues, that could be where you all of a sudden run into trouble. If you need parts, you need things like that, most likely, an e-bike being sold in the $400 to $700 range, that company's not going to be super interested in providing individualized, customized care for every customer because that's going to be a volume-based electric bike brand. And that's true of most consumer products. When you get into lower price points, it's a volume systems-based product, not about service. And if you have issues, either throw that product out and start again, or maybe, maybe you could get them to take a return on it, but getting any after-sales service without maybe purchasing some sort of extended warranty, it's going to be few and far between.
Now, if you're looking for something in the $700 to $1000 range, a lot of the principles I just talked about will be true. However, as you get closer to that $1000 range, there are some reputable brands out there that make a good product for $1000, stripped-down, bare-bones e-bikes. We are currently offering some of our e-bikes for $1000, and there's service available and they should be good.
Now, as you go up in price, the commitment of the brand is always going to go up to that consumer. It's true of anything, like a Mercedes-Benz, a Porsche, whatever it may be. If somebody has an issue with a Porsche, the brand, [inaudible 00:04:25] the dealership, they're going to listen to you, they're going to fix it right away. As you come down in price, not to say... We stand behind all of our bikes at $1000, but the companies that are typically in that $700, $800 range may not be as expedient to get back to you, let's say you had an issue with a $3000 e-bike or a $4000 e-bike. So again, I would just say, what is most important to you? What are you looking for? And what are your needs as a rider?
Now, when you start to get into that $1000 to I'm going to say $2,000 range, that is a sweet spot where you've got a lot of reputable brands that have good service, they stand behind their product, they have decent return windows. You can get a hold of them and you can feel rest assured that, the bike you purchased, you'll be able to get some level of service if you have any issues going on in the time of your ownership. So again, not to say that you can't get any level of service at any price, but once you get into that $1000 to $2,000 range, there are a lot of companies... And that's an expensive product, at that point, there's a reputation these brands want to uphold, there's a level of service they want to uphold. And then, when you start getting into the $1000 to $2,000 range, the brands can start to justify and rationalize higher-quality components. So we use a higher quality battery, something with cells that you know are going to last.
If you're looking in the $400 to $700 range, again, these brands are focusing mostly on price. It would be the example of Spirit Airlines compared to Delta Airlines, the priorities of both. When you get into Spirit, maybe smaller seats, harder seats, and less legroom. You go into a Delta, they're going to upgrade those seats a little bit, they're going to have more legroom, things like that. You may disagree with that point, but generally, that's how those two airlines position themselves in the marketplace, and it's similar to E-Bikes. So in the $400 to $700 price point, it's about cost. It's about finding the components that will do the job, and keep the product in that $400 to $700 range.
When you get over $1000, the priorities are different. It's how do we use specs and use elements on this bike that is going to last, that are going to signify quality? It's going to go towards building a bike that a consumer can have for years and years and years, and the brand wants to stand behind it. There is a commitment of that company to build a brand. Building a brand on the lower spectrum of a consumer product price is very difficult for companies unless you get to such a massive scale that you can increase your profit margins and it allows you to reinvest in brand-building activities. But generally speaking, on the lower price point of anything, those companies are not interested in a brand-building exercise. They're interested in efficiency, they're interested in a system, and they're interested in the number of units sold in the most efficient way possible. So $1000 to $2,000 is a good sweet spot price for e-bikes.
Now, if you go above that, $2000 and up, most likely, you're going to be looking at some of the best components, the best cells in your battery, the best motors, and the best of everything, and that's why the prices are going to go up. Companies that are producing e-bikes north of $2,000 have a vested interest in putting products out there that they'll always stand behind.
Now, at SixThreeZero, we are a brand-driven company. We want to stand behind our brand. We offer service replacements, and customer service on all the bikes we produce. We have a full team of people that are constantly answering the phones. But coupled with that, we are also about value. So it's the blending of how we can give the best possible product with the best possible components, without driving costs through the roof. Because the majority of consumers are not going to be out there spending north of $2,000 on electric bikes. That's just the way it is.
And so, with different products, different e-bikes, and different segments, you have to think about who you are as a consumer. What do you want to know or what do you appreciate the most? What do you want the most? The other thing too is, before you jump in, research that brand, and get to know them. Maybe you can look up the brand ethos, what they stand for, and what customers say about them, and get an idea of who they are as a brand. How do they operate as a brand? Then you can justify the price you're going to pay for your e-bike.
So I hope that helps in figuring out the price of an e-bike and how much you should pay for an e-bike. If you have any other questions at all, please comment below or email us, at theteam@sixthreezero.com, or call us at (310) 982-2877. Also, if you're in the market for an e-bike, you don't know what you want, go to our website sixthreezero.com, take our proprietary body fit quiz, and answer a few questions about your body and your life, we'll recommend the perfect e-bike for you, and we offer you a 30-day money back guarantee. If you don't love your e-bike in the first 30 days, send it back, no questions asked, no money out of your pocket.
Lastly, be a part of our community, the Facebook Pedalers Group, and download our app. Make new friends before you purchase, see how other riders are tracking their rides on the app, and ask questions in advance of purchasing to the community. Then, once you have your e-bike, make new friends in the group, and post photos, it's tons of fun. So thanks for sticking around, and don't forget, it's your journey, your experience, enjoy the ride.