A kids' bike can only last for so many years. Similar to a pair of shoes that you buy your 3-year-old, in six weeks they'll be wearing a different size. Nobody wants to spend a ton of money on something that your child will outgrow. For sixthreezero, we're not in the business of being the lowest-priced bike. And unfortunately, this made it very difficult for us to get riders onto our kids' bikes. Simply because our prices weren't as low as many of the competitors. In fact, most people turn to Walmart, Target, and Amazon to buy very inexpensive kids' bikes. This is true at least until your son or daughter reaches ages 11-13. This is the point where they can ride an adult bike for the next five or six or seven years.